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Full Description
Entrepreneurial Small Business, 6e, continues its tradition of being readable, relevant, and real - and provides students with a clear vision of small business as it is today. Its practical approach focuses on starting and managing the type of small businesses that we patronize every day - restaurants, beauty salons, plumbing companies lawn care companies, etc.
The text is written for the vast majority of small-business entrepreneurs who need a business plan in order to get funding from friends, family, and bankers, not venture capitalists roaming the coffee shops. And for business owners who need to operate and fund themselves for the years it will take until the business matures into its best self
Contents
Part One
Entrepreneurs and Ideas: The Basis of Small Business
1. Small Business: Varieties and Impacts
2. Small Business Entrepreneurs: Characteristics and Competencies
3. Small Business Environment: Managing External Relations
4. Small Business Ideas: Creativity, Opportunity, and Feasibility
Part Two
Small Business Paths and Plans
5. Small Business Entry: Paths to Part-Time Entrepreneurship
6. Small Business Entry: Paths to Entrepreneurship
7. Small Business Strategies: Imitation with a Twist
8. Business Plans: Seeing Audiences and Your Business Clearly
Part Three
Marketing in the Small Business
9. Small Business Marketing: Customers and Products
10. Small Business Promotion: Capturing the Eyes of Your Market
11. Small Business Pricing, Distribution, and Location
Part Four
Accounting, Cash, and Finance in the Small Business
12. Small Business Accounting: Projecting and Evaluating Performance
13. Cash: Lifeblood of the Business
14. Small Business Finance: Using Equity, Debt, and Gifts
15. Assets: Inventory and Operations Management
16. Small Business Protection: Risk Management and Insurance
Part Five
Management and Organization in the Small Business
17. Legal Issues: Recognizing Your Small Business Needs
18. Human Resource Management: Small Business Considerations
