- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students alike. Known for versatility, comprehensiveness, and persistent innovation, it has remained one of the most trusted and reliable choices for principles of economics courses. The 21st edition continues to benefit from author Sean Flynn's influence with new discussions on strategic behavior, game theory, unconventional monetary policy and interest rate normalization. A robust set of content designed to facilitate classroom engagement through peer instruction has been developed to align with the learning objectives in the text. New innovations like interactive graphs and videos combine with SmartBook's adaptive reading experience and even more algorithmic and graphing assessment content in Connect to help students succeed in the course. McConnell/Brue/Flynn is expertly tailored to support a variety of course formats, institutions, and students. Its depth of content and breadth of resources continue to be unparalleled in the introductory market.
Contents
PART ONE Introduction to Economics and the EconomyChapter 1 Limits, Alternatives, and Choices Chapter 2 The Market System and the Circular Flow PART TWO Price, Quantity, and Efficiency Chapter 3 Demand, Supply, and Market Equilibrium Chapter 4 Market Failures: Public Goods and Externalities Chapter 5 Government's Role and Government Failure PART THREE Consumer Behavior Chapter 6 Elasticity Chapter 7 Utility Maximization Chapter 8 Behavioral Economics PART FOUR Microeconomics of Product Markets Chapter 9 Businesses and the Costs of Production Chapter 10 Pure Competition in the Short Run Chapter 11 Pure Competition in the Long Run Chapter 12 Pure Monopoly Chapter 13 Monopolistic Competition Chapter 14 Oligopoly and Strategic Behavior Chapter 15 Technology, R&D, and Efficiency PART FIVE Microeconomics of Resource Markets and Government Chapter 16 The Demand for Resources Chapter 17 Wage Determination Chapter 18 Rent, Interest, and Profit Chapter 19 Natural Resource and Energy Economics Chapter 20 Public Finance: Expenditures and Taxes PART SIX Microeconomic Issues and Policies Chapter 21 Antitrust Policy and Regulation Chapter 22 Agriculture: Economics and Policy Chapter 23 Income Inequality, Poverty, and Discrimination Chapter 24 Health Care Chapter 25 Immigration Chapter 26 International Trade Chapter 27 The Balance of Payments, Exchange Rates, and Trade DeficitsNER(01): WOW
