Business Communication : Developing Leaders for a Networked World （3 Student）

Cardon, Peter

McGraw-Hill College（2017/01発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 578 p.
言語 ENG
商品コード 9781259694516
DDC分類 658.45

Full Description

Business CommunicationPeter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Part OneChapter 1: Establishing CredibilityPart Two: Principles of Interpersonal CommunicationChapter 2: Interpersonal Communication and Emotional IntelligenceChapter 3: Team Communication and Difficult ConversationsChapter 4: Communicating Across CulturesPart Three: Principles for Business MessagesChapter 5: Creating Effective Business MessagesChapter 6: Improving Readability with Style and DesignChapter 7: E-mail and Other Traditional Tools for Business CommunicationChapter 8: Social Media for Business CommunicationPart Four: Types of Business MessagesChapter 9: Routine Business MessagesChapter 10: Persuasive MessagesChapter 11: Bad-News MessagesPart Five: Reports and PresentationsChapter 12: Research and Business Proposals and Planning for Business ProposalsChapter 13: Completing Business Proposals and Business ReportsChapter 14: Planning PresentationsChapter 15: Delivering PresentationsChapter 16: Employment CommunicationAppendixes:Appendix A: Punctuation, Number Usage, and GrammarAppendix B: Formatting for Letters and MemosNER(01): WOW