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Full Description
Business Foundationscontent and applications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business Foundations: A Changing World allows breathing space to explore topics and incorporate additional activities to complement your teaching.Build from the ground up, Business Foundations: A Changing World is for faculty and students who value a briefer, flexible, and integrated resource that is exciting, happening, focused and applicable! What sets this learning program apart from the competition? An unrivaled, focused mixture of exciting content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today!
Contents
Part 1Chapter 1: The Dynamics of Business and EconomicsChapter 2: Business Ethics and Social Responsibility Chapter 3: Business in a Borderless WorldPart 2: Starting and Growing a BusinessChapter 4: Options for Organizing BusinessChapter 5: Small Business, Entrepreneurship, and FranchisingPart 3: Managing for Quality and Competitiveness Chapter 6: The Nature of ManagementChapter 7: Organization, Teamwork, and CommunicationChapter 8: Managing Service and Manufacturing OperationsPart 4: Creating the Human Resource AdvantageChapter 9: Motivating the WorkforceChapter 10: Managing Human ResourcesPart 5: Marketing-Developing RelationshipsChapter 11: Customer-Driven MarketingChapter 12: Dimensions of Marketing StrategyChapter 13: Digital Marketing and Social NetworkingPart 6: Financing the EnterpriseChapter 14: Accounting and Financial StatementsChapter 15: Money and the Financial SystemChapter 16: Financial Management and Securities MarketsBonus Chapter A: The Legal and Regulatory EnvironmentBonus Chapter B: Personal Financial PlanningOnline Appendix A: Guidelines for Developing a Business PlanOnline Appendix B: Personal Career PlanOnline Appendix C: Risk- The Basics of Risk ManagementNER(01): WOW
