Marketing : Because Everyone Is a Marketer （2 UNBND ST）

Hunt, C. Shane/ Mello, John E./ Deitz, George

McGraw-Hill College（2017/02発売）

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製本 Paperback:紙装版/ペーパーバック版
言語 ENG
商品コード 9781259598999
DDC分類 658.8

Full Description

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer.Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: * A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.* Integration of key topics that are part of the daily fabric of marketing-globalization, social media, ethics, and marketing analytics.* Seamlessly integrated results-driven technology.* The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.

Part 1Chapter 1: Why Marketing Matters to YouChapter 2: Strategic PlanningChapter 3: The Global EnvironmentPart 2: Understanding Your CustomerChapter 4: Consumer BehaviorChapter 5: Marketing ResearchChapter 6: Product DevelopmentChapter 7: Segmentation, Targeting, and PositioningPart 3: Reaching Your CustomerChapter 8: Promotional StrategiesChapter 9: Supply Chain and Logistics ManagementChapter 10: PricingChapter 11: RetailingChapter 12: Personal SellingChapter 13: Digital & Social Media MarketingPart 4: Responding To Your CustomerChapter 14: Customer Relationship ManagementChapter 15: BrandingChapter 16: Social Responsibility and SustainabilityNER(01): WOW