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"Dream, Believe, Dare, Do . . ."
Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades.
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
Profiling a new set of diverse organizations—such as TYRA Beauty, Rainbow Babies & Children's Hospital, Ottawa County, Michigan, and Science Center of Iowa—the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney's techniques to create a consumer-centric culture. They provide step-by-step actions on how to:
• Give every member of your organization a chance to dream
• Stand firm on your beliefs and principles
• Treat your customers like guests
• Support, enable, and reward employees
• Build long-term relationships
• Dare to take calculated risks
• Train extensively and constantly
• Align long-term vision with short-term execution
• Utilize storyboarding techniques
• Pay close attention to details
• Demonstrate "love" for product, employees, customers, and self
Find out why Walt Disney's Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.
Contents
Foreword to the Third Edition, by John Christensen ix
Preface to the Third Edition xi
Chapter 1. Walt's Way 1
DREAM
Chapter 2. Make Everyone's Dreams Come True 15
BELIEVE
Chapter 3. You Better Believe It 31
Chapter 4. Never a Customer, Always a Guest 53
Chapter 5. All for One and One for All 75
Chapter 6. Share the Spotlight 101
DARE
Chapter 7. Dare to Dare 125
DO
Chapter 8. Practice, Practice, Practice 143
Chapter 9. Make Your Elephant Fly—Plan 163
Chapter 10. Capture the Magic with Storyboards 179
Chapter 11. Give Details Top Billing 203
Chapter 12. Love: The Real Pixie Dust 215
PUTTING IT TOGETHER
Chapter 13. Ottawa County, Michigan: Disney's Success Credo Transforms County Government 233
Chapter 14. Producing a Customer-Centric Culture: An Implementation Strategy 253
Epilogue: The Magic Continues 263
Acknowledgments 271
Index 275
About the Authors 287
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