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Full Description
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con cepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The fundamental character of the fifth edition is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
Contents
PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGYSection A: Introduction and OverviewChapter 1 Strategy, Business Models, and Competitive AdvantageChapter 2 Strategy Formulation, Execution, and GovernanceSection B: Core Concepts and Analytical ToolsChapter 3 Evaluating a Company's External EnvironmentChapter 4 Evaluating a Company's Resources, Capabilities, and CompetitivenessSection C: Crafting a StrategyChapter 5 The Five Generic Competitive StrategiesChapter 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of OperationsChapter 7 Strategies for Competing in International MarketsChapter 8 Corporate Strategy: Diversification and the Multibusiness CompanyChapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategySection D: Executing the StrategyChapter 10 Super Strategy Execution-Another Path to Competitive AdvantageCase 1: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential GrowthCase 2: Whole Foods Market in 2014: Vision, Core Values, and StrategyCase 3: Apple Inc. in 2015Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience?Case 5: Panera Bread Company in 2015-What to Do to Rejuvenate the Company's Growth?Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline?Case 7: Tesla Motors's Strategy to Revolutionize the Global Automotive IndustryCase 8: Deere & Company in 2015: Striving for Growth in a Weakening Global Agricultural SectorCase 9: PepsiCo's Diversification Strategy in 2015Case 10: Robin HoodCase 11: Southwest Airlines in 2014: Culture, Values, and Operating PracticesCase 12: Toms Shoes: A Dedication to Social Responsibility NER(01): WOW
