International Business

Geringer, J. Michael/ Mcnett, Jeanne M./ Minor, Michael S./ Ball, Dona

McGraw-Hill College（2015/08発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 531 p.
言語 ENG
商品コード 9781259317224
DDC分類 658.049

Full Description

The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset.Make the study of international business personal

Module 1 The Challenging Context of International BusinessModule 2 International Trade and InvestmentModule 3 Sociocultural ForcesModule 4 Sustainability and Natural ResourcesModule 5 Political Forces That Affect Global TradeModule 6 Intellectual Property Rights and Other Legal ForcesModule 7 Economic and Socioeconomic ForcesModule 8 The International Monetary System and Financial ForcesModule 9 International Competitive StrategyModule 10 Organizational Design and ControlModule 11 Global Leadership Issues and PracticesModule 12 International Markets: Assessment and Entry ModesModule 13 Marketing InternationallyModule 14 Managing Human Resources in an International ContextModule 15 International Accounting and Financial ManagementBonus Module A International Institutions from a Business PerspectiveBonus Module B Export and Import PracticesBonus Module C Global Operations and Supply Chain ManagementNER(01): WOW