- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including:
market segmentation
importance-performance analysis
tourism demand forecasting
destination choice modeling
experience-based sampling methods
qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.
Contents
Contents
Preface--The Year 2000: Issues and Challenges
Introduction
Capturing the Moments: Concerns of In Situ (ital) Leisure Research
Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis Tourists' Images of a Destination--An Alternative Analysis
Modeling Vacation Destination Decisions: A Behavioral Approach
Consumer-Defined Dimensions for the Escorted Tour Industry Segment: Expectations, Satisfactions, and Importance
Major Determinants of International Tourism Demand for South Korea: Inclusion of Marketing Variable
A Neural Network Approach to Discrete Choice Modeling
Sure Estimation of Tourism Demand System Model: U.S. Case
Leisure Market Segmentation: An Integrated Preferences Contraints-Based Approach
Conjoint Analysis of Downhill Skiers Used to Improve Data Collection for Market Segmentation
Performance-Importance Analysis of Escorted Tour Evaluations
Importance-Performance and Segmentation: Where Do We Go From Here?
The Respondent Specific Method: A New Approach to Conversion Research
A New Direction
Index
Reference Notes Included
