Full Description
Originally published in 1983. The conventions, institutions and practices of communication today are issues of great concern to all. Using a dual approach, this book evaluates communication today in all its facets. On the one hand, an investigation of communication can be viewed as an intellectual task -thus emphasizing basic issues of the human condition; on the other hand, communication can be examined in a practical manner, in the context of current social problems, operational decisions, and questions currently facing researchers. This text brings these two together so that the practical issues of communication can be viewed as they relate to the human condition itself.
Contents
Introduction Part 1: The Foundations - Feedback and Reflexion 1. The Idea of Feedback 2. Interdependency and Human Needs 3. Reflexion and the Social Order 4. Modes of Human Communication Part 2: The Empirical Enclosures 5. The Classical Models of Information 6. Instrumental Information 7. Social Information 8. Information and Codification Part 3: Intersubjectivity - Modes of Symbolic Interaction 9. Language 10. Story Systems 11. Symbols and Symbolization 12. Symbol Internalization Part 4: Bias - The Semiotic Web 13. Perceptual Bias 14. Interactional Bias 15. Representational Bias Part 5: The Production of Culture 16. Media and the Public 17. The Development Process 18. Culture and Social Meaning Part 6: Principles and Practices 19. The Legitimization Process 20. Research, Designs, and Judgments 21. The Human Conversation
