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Full Description
The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
Contents
Introduction: What Makes Sports a Unique Business?
Chapter 1 - The Structure of Professional Team Sports
Chapter 2 - The Structure of Individual Sports
Chapter 3 - The Structure of College and High School Sports
Chapter 4 - The International Sports System
Chapter 5 - Sports Contracts
Chapter 6 - Labor Relations in Sports
Chapter 7 - Sports Agents
Chapter 8 - Team Relocation and Facility Issues
Chapter 9 - Sports Gambling
Chapter 10 - Analytics in Sports
Chapter 11 - Sports Injuries
Chapter 12 - Performance-Enhancing Drugs in Sports)
Chapter 13 - Discrimination in Sports
Chapter 14 - Intellectual Property and Sports
Chapter 15 - Traditional and New Media in Sports
Chapter 16 - Taxation and Sports
