中小企業における新商品開発のための意思決定 Decision-making for New Product Development in Small Businesses (Routledge Advances in Management and Business Studies)

Haropoulou, Mary/ Smallman, Clive

Routledge（2018/12発売）

• 製本 Hardcover:ハードカバー版／ページ数 168 p.
• 言語 ENG
• 商品コード 9781138855052
• DDC分類 658.575

Full Description

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

Contents

1. Sustainability, Decision-making and New Product Development 2. Theory in Decision-making, New Product Development and Sustainability 3. Methods for Following the Practice of Small Business Management 4. Observations on Decision-making, New Product Development and Sustainability in a Small Business 5. Theoretical Perspectives on Decision-making, New Product Development and Sustainability in a Small Business 6. Conclusions