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Full Description
Winner of the 2019 Robert Picard Book Award
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Contents
Dedication Page
List of Contributors
Editorial Review Board
Table of Contents
Foreword
Paulo Faustino
Preface
PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW
1 Media Management and Economics Research: A Historical Review
Alan B. Albarran
2 Evolving Research and Theories in Media Management Research
Bozena Mierzejewska
3 Evolving Research and Theories in Media Economics Research
Brendan M. Cunningham
4 Media Management and Economics Research in Europe
Juan Pablo Artero & Alfonso Sánchez-Tabernero
5 Media Management and Economics Research in Asia
Jaemin Jung & Youngju Kim
6 Media Management and Economics Research in Latin America
Maria Elena Gutiérrez-Rentería
PART II: FUNDAMENTAL ISSUES IN MME RESEARCH
7 Human Resource Management in the Media
Joyce Costello & John Oliver
8 Strategic Management
Nabyla Daidj
9 Financial Management
Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu
10 Advertising in Media Management and Economics
Louisa Ha
11 Marketing and Branding
Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs
12 Media Policy
Krishna Jayakar
13 Mergers and Acquisitions and their Performance
Hans van Kranenburg & Gerritt Ziggers
14 Content/Program Distribution
Douglas Ferguson
PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH
15 Media Innovation
Richard Gershon
16 Media Entrepreneurship
Min Hang
17 Social Media: State of the Art and Research Agenda
Andreas Kaplan & Grzegorz Mazurek
18 Mobile Media
Sangwon Lee
19 Multiplatform: A Distribution Perspective
Xiaoqun Zhang & Alan B. Albarran
20 Multiplatform: A Consumption Perspective
Sylvia M. Chan-Olmsted & Min Xiao
21 Media Globalization
Xiaoqun Zhang
22 Changes in Journalism in the Digital Age: The Evolution of News
Angela Powers & Jinyang Zhao
PART IV: ANALYTICAL TOOLS IN MME RESEARCH
23 Methodological Approaches in Media Management and Economics
Michel Dupagne
24 Audience Measurement and Analysis
Su Jung Kim
25 The Transformation of Advertising Agencies in a Digital World
Jürg Kaufmann Argueta & Francisco J. Pérez-Latre
26 Big Data and Media Management
Philip M. Napoli & Axel Roepnack
PART V: FUTURE DIRECTIONS IN MME RESEARCH
27 Media Management Research in the 21st Century
Ulrike Rohn
28 Future directions for Media Economics Research
Brendan M. Cunningham
Afterword
The Editors
