Full Description
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:
■ Digital Media
■ Media Effects
■ Privacy
■ Dark Side
■ Applied Communication
■ Relational Communication
■ Instructional Communication
■ Communication and the Law
The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
Contents
Preface to the 1996 Edition
Preface to the 2007 Edition
Preface to the Third Edition
Part One: Studying "Theory": Doing "Research
1 Integrating Theory and Research: Starting with Questions
Don W. Stacks and Michael B. Salwen
2 Thinking about Theory
Steven H. Chafee
3 Thinking Quantitatively
Michael J. Beatty
4 The Qualitative Method in Communication Research
Mark Hickson III and Brennan Hickson
Part Two: Mass Communication: Approaches and Concerns
5 Mass Communication Theory and Research: The Dynamic Nature of Theoretical Approaches
Wayne Wanta and Barbara Myslik
6 Privacy Issues in Communication
Fritz Messere
7 Media Gatekeeping
Tim P. Vos
8 The Agenda-Setting Role of the News Media
Sebastián Valenzuela and Maxwell McCombs
9 Cultivation Analysis: Research and Practice
Nancy Signorielli, Michael Morgan, and James Shanahan
10 Theories and Methods in Knowledge Gap Research
Cecilie Gaziano and Emanuel Gaziano
11 Uses and Gratifications
Paul Haridakis and Zachary Humphries
12 Spiral of Silence
Charles T. Salmon and Thanomwong Poorisat
13 International Communication
Lindita Camaj
14 Violence and Sex in the Media
Wes Fondren, Kyle J. Holody, and Jennings Bryant
15 Advertising
Esther Thorson and Shelly Rodgers
16 Digital Media: Identity Management
Lee Humphreys, Alexa Paley, and Sierra Rinaldi
17 Media Effects: A Functional Perspective
Nicholas David Bowman
Part Three: Human Communication Approaches and Concerns
18 Human Communication Theories and Research: Traditions and Models
Virginia P. Richmond and James C. McCroskey
19 The Rhetorical Perspective: Doing, Being, Shaping, and Seeing
J. David Cisneros, Kristen L. McCauliff, and Vanessa B. Beasley
20 Persuasion
Michael D. Miller and Timothy R. Levine
21 Interpersonal Communication
Charles R. Berger and Michael E. Roloff
22 Delineating the Dark Side of Communication
Brian Spitzberg
23 Intercultural Communication
Thomas M. Steinfatt and Diane M. Millette
24 Intrapersonal Communication and Imagined Interactions: A Musical Application
James M. Honeycutt
25 Nonverbal Communication
Amy S. Ebesu Hubbard and Judee K. Burgoon
26 Applied Communication
Lawrence R. Frey and Jeanette German
27 Organizational Communication: Theory and Practice
Jessica Wendorf Muhamad, Tyler R. Harrison, and Fan Yang
Part Four: Integrated Approaches to Communication
28 Relational Communication
Sean M. Horan and Leah E. Bryant
29 Internet Communication (and Social Media)
Marcus Messner, Bruce Garrison, and Marcia W. DiStaso
30 Corporate Communication
Shannon A. Bowen
31 Diffusion of Innovations
Everette M. Rodgers, Arvind Singhal, and Margaret M. Quinlan
32 Credibility
Charles C. Self and Chris Roberts
33 Political Communication
Sharon E. Jarvis and Kassie M. Barroquillo
34 Public Relations and Integrated Communication
Dustin Supa
35 Health Communication: Social Support and Health Outcomes
Kevin B. Wright
36 Feminist Theory
Carolyn Garrett Cline
37 Communication Ethics
Donald K. Wright
38 Instructional Communication
Marian L. Houser
39 Communication and the Law
Jason Zenor
Part Five: Future of Theory and Research in Communication
40 The Future of Communication Theory and Research
Michael J. Beatty and Paola Pascual-Ferrá
