Full Description
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.
Features of this edition include:
A new chapter on Internet-related laws affecting advertising and public relations speech.
History and background of major legal theories affecting professional communicators.
Extended excerpts from major court decisions.
Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.
Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.
The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Contents
1. The First Amendment 2. The Development of the Commercial Speech Doctrine 3. Defining Commercial Speech and Related Issues 4. Defamation, Product Disparagement and Related Torts 5. Invasion of Privacy: False Light, Private Facts, Intrusion and Other Related Torts 6. Invasion of Privacy: Misappropriation and Right of Publicity 7. Copyright 8. Patents and Trademarks 9. Contracts and Other Ways to Protect "Ideas" and Intangible Property 10. The Federal Trade Commission and Other Federal Agencies Concerned with Advertising and Public Relations Speech 11. Other Federal and State Regulation of Commercial Speech 12. Access to Information, Free Press/Fair Trial, Journalist Privilege 13. The Internet and Advertising and Public Relations Speech
