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Full Description
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.Extensive online materials support students and tutors at every stage.
Contents
Using Marketing Information to Develop a Justified Case for Marketing Projects (Weighting 15%); Chapter 1 Marketing Information for Business Cases; Chapter 2 Marketing Information Systems; Chapter 3 Research Briefs and Proposals; Chapter 4 Presentation of Findings; Section 2: Building a Case for Marketing Projects (Weighting 20%); Chapter 5 Setting Aims, Goals and Objectives; Chapter 6 Forecasts and Projections; Chapter 7 Operational Management; Chapter 8 The Case Report; Section 3: Assessing, Managing and Mitigating Risk Associated with Marketing Projects (Weighting 25%); Chapter 9 Identifying Risk; Chapter 10 Risk Assessment and Evaluation; Chapter 11 Risk Management and Mitigation; Chapter 12 Controlling Risk; Section 4: Project Management for Analysis, Planning, Implementation and Control (Weighting 40%); Chapter 13 Foundations of Project Management; Chapter 14 Project Process; Chapter 15 Project Orientation; Chapter 16 Project Scope; Chapter 17 Project Tools and Techniques; Chapter 18 Project Termination and Review; Chapter 19 Methodologies; Chapter 20 Monitoring and Control;
