Full Description
A landmark comparative study (U.S. and Brazil) of television's social and cultural effects on human behavior. The Updated Edition brings forward the author's research on this topic since the original volume was published in 1990 with an extensive new Introduction.
Contents
partOne Television and Culture; chapterOne Television and Cultural Behavior; chapterTwo Studying Television; partTwo The National Level; chapterThree Censors and Gatekeepers; chapterFour Telenovelas, Mass Culture, and National Identity; chapterFive Cultural Contrasts in Prime-Time Society; chapterSix Competition, Achievement, and Information; chapterSeven What's News: Crime, Violence, and the Stranger; partThree The Local Level; chapterEight The Field Sites; chapterNine Television's Social Impact; chapterTen Television's Impact on Attitudes, Fears, Values, Images, and Consumerism; chapterEleven Festivals, Celebrations, and Gift-Giving; chapterTwelve Television and Modern Life; Chapter 13 Epilogue: Stage V '" The Couch Potato Strikes Back;