ラウトレッジ版 アフリカにおけるビジネス必携 The Routledge Companion to Business in Africa (Routledge Companions in Business, Management and Marketing)

Nwankwo, Sonny (EDT)/ Ibeh, Kevin (EDT)

Routledge（2018/08発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 596 p.
• 言語 ENG
• 商品コード 9781138363045
• DDC分類 338.7096

Full Description

Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing.

This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include:

To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region
To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts
To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones.

The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.

Contents

Part I: Business and the African Environment  Part II: Business Relationships  Part III: Contexts and Strategies