Full Description
No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them.
Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences.
Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need - and it is a fascinating read for anyone interested in the sociology of generations.
Contents
Introduction Understanding generations 1. Who Came Before Z 2. Reflection on a Century 3. Who is Generation Z? Navigating the Digital and Physical World 4. Technology 5. Communication 6. Entertainment 7. Money Relationships 8. Family 9. Friends and Peers 10. Romance Mind, Body, and Spirit 11. Physical Well-being 12. Mental Health 13. Risky Behaviors 14. Religion and Spirituality Life and Career Preparation 15. Education 16. Learning 17. Career Aspirations 18. In the Workplace Making a Difference Societal Concerns 20. Politics 21. Civic Engagement and Social Change 22. The Future and Legacy of Generation Z
