Full Description
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.
The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
Contents
Preface Part 1: The Sport Management Context 1. The Sport Business Industry in the Twenty-First Century 2. Sport in the Global Marketplace 3. The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity 4. Sport Policy and the Structure of Sport in the UK 5. Corporate Governance and the Regulation of Sport 6. Managing Sport in the Nonprofit Sector 7. Sport in Emerging Markets 8. Sport for Development: What's in a Name? 9. Managing Sporting Access and Participation: An International Perspective Part 2: The Application of Business Management to Sport 10. Organisation Theory and Sport Management 11. Strategy and Planning in the Context of Sport 12. Human Resource Management and the Business of Sport 13. The Management and Measurement of Organisational Performance 14. Budgeting and Budgetary Control in Sport 15. Sport Marketing Management and Communication 16. Media Rights in Club Football 17. Sport and Retailing 18. Can Sports Coaching Usefully Transfer into a Business Context? Part 3: Facets of Sport Business 19. Delivering Sport in the Global Context 20. Managing Sport Volunteers 21. Sport and Sponsorship 22. Sport and the Law: Considerations for Sport Managers 23. Managing High Performance Sport 24. Sport, the Media and Strategic Communications Management 25. Information and Communications Technology and its Use in Sport Business 26. Planning and Managing the Stadium Experience 27. Promoting Accessibility for Fans with Disabilities to European Stadia and Arenas: An Holistic Journey Sequence Approach 28. Sport Event Management 29. Managing Social Responsibility in Sport 30. Researching Sport Management 31. Sport and Social Media 32. Managing the Business of Sport in the Twenty-First Century: Future Trends and Challenges
