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Full Description
This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.
Contents
Contents: Passenger Airlines: Competition policy in European aviation markets, Carsten Bermig; Business models in the airline sector - evolution and perspectives, Thomas Bieger and Sandro Agosti; Consolidating the network carrier business model in the European airline industry, Stefan Auerbach and Werner Delfmann; From production-orientation to customer-orientation - modules of a successful airline differentiation strategy, Kim Flenskov; Strategic airline positioning in the German Low Cost Carrier (LCC) market, Thorsten Klaas and Joachim Klein; Low cost carriers in Southeast Asia: a preliminary analysis, Mark Goh; The future of Continental traffic programme: how Lufthansa is countering competition from no-frills airlines, Christoph Klingenberg; Competitive dynamics theory - application to and implications for the European aviation market, Caroline Heuermann. Alliances: Cooperation and integration as strategic options in the airline industry - a theoretical assessment, Thomas Fritz; Interface management in strategic alliances, Matthias Graumann and Marcus Niedermeyer; Synergy allocation in strategic airline alliances, Björn Götsch and Sascha Albers; The effect of high-level alliance formation on the profitability of participating airline carriers, Jens Rühle; Marriages and divorces: strategic alliances in the networked economy - the case of Air New Zealand, Kathryn Pavlovich. Airports:Forces driving industry change - impacts for airports' strategic scope, Robert J. Aaronson; The airport of the future against the backdrop of dramatic changes in the aviation sector, Michael Garvens; Internationalization strategies for airport companies, Benjamin Koch and Sven Budde; Evaluating airport cooperation and acquisition strategies, Andrea Pal and Wolfgang Weil; The role of intermodal transportation in airport management, Hans G. Fakiner. Air Cargo: Reflecting the prospects of an air cargo carrier, Andreas Otto; Drivers of alliance formation in the air cargo busi
