Full Description
Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers' development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.
Contents
Table of Contents
Section I-Paving the Way to Today's Mass Media
Introduction to the Mass Media Revolution
Mass Media: A Brief Historical Narrative
Media Technologies and the Dynamics of change
Section II-The Evolution of Media Content and Platforms
Print Media
Music and Radio
Film and Television
New Media
Section III-Media Business Economics
Advertising and Public Relations
Media Industry
Media Bias
Mass Media Law and Ethics
Section IV-The Media Experience, Culture and You
The Power of Photography in Mass Media
Journalism in the Digital Millennium
Media Impact on the Global Stage
Stories of Diversity in American Media
Working in the Mass Media in the Digital Age
Notes
Glossary
Bibliography
Index
Credits
