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Full Description
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book's tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors' manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Contents
Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau
About the Authors
Preface . . . Paul McLane of Radio World
Acknowledgments
What's New to This Edition of The Radio Station
CHAPTER 1 State of the Industry
CHAPTER 2 Station Management
CHAPTER 3 Music Programming and Consultancies
CHAPTER 4 Sales
CHAPTER 5 News, Talk, and Sports
CHAPTER 6 Research
CHAPTER 7 Promotion
CHAPTER 8 Production
CHAPTER 9 Engineering
CHAPTER 10 Careers
Appendices
Glossary
Index
