International Business Case Studies for the Multicultural Marketplace

Moran, Robert T./ Braaten Ph.D., David O./ Walsh, D.B.A., John

Routledge（2016/09発売）

• 製本 Hardcover:ハードカバー版／ページ数 434 p.
• 言語 ENG
• 商品コード 9781138149441
• DDC分類 338.88

Full Description

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

Contents

Preface; Foreword; Global Strategic Alliances; Globalization; International Business Negotiations; International Marketing;International Management; Managing a Culturally Diverse Workforce; International Service Excellence;