Full Description
What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now?
This groundbreaking volume - part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader.
Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text.
Key features:
Opening chapters: 'What is theory?' and 'What is reading?' bring alive the importance of both as key parts of media scholarship
Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture
Post-reading: Reflection sections summarise each reading's key points and suggests further areas to explore and think about
4 types of annotations help you engage with the reading - context, content, structure, and writing style .... as well as questions to provoke further thought
Split into 4 sections - Reading theory, Key thinkers and schools, Approaches and Media Theory in context
New to the second edition:
New chapters on New Media, and Audiences as Producers
Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.
Contents
1. Introduction Part I: Reading theory 2. What is theory? 3. What is reading? Part II: Key thinkers and schools of thought 4. Liberal press theory 5. F.R. Leavis 6. The Frankfurt school 7. Harold D. Lasswell 8. The Columbia school 9. C. Wright Mills: Mass society theory 10. The Toronto school 11. The Centre for Contemporary Cultural Studies Part III: Approaches to media theory 12. Political economy. 13. Public sphere 14. Media effects 15. Structuralism 16. Feminist media theory 17. Cultural theory 18. New Media 19. Postmodernism. 20. The information society Part IV: Media theory in context 21. Production 22. Texts 23. Audiences 24. Audiences as producers
