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Full Description
As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.
The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.
The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.
Contents
Introduction: Corporate Social Responsibility within the Sport Industry: An overview of an emerging academic field Part I: Theoretical Perspectives on Corporate Social Responsibility in Sport 1. Perspectives on Social Responsibility in Sport 2. Corporate Social Responsibility in Sport: Who benefits? 3.CSR Through Sport from a Critical Perspective: Failing to address gross corporate misconduct? 4. Teaching 'CSR In Sport' in Sports Management Programs Worldwide Part II: Implementing Corporate Social Responsibility in Sport 5. Social Responsibility and Livestrong 6. Getting the Tactics Right: Implementing CSR in English Football 7. CSR and Environmental Responsibility: The Case of NCAA Athletic Departments 8. Environmental Corporate Social Responsibility Practices within the Asian Sport Event Industry: A case study of the Beijing Olympics 9. Incorporating Accessibility and Disability in The Manchester United Culture and Organization as Part of their CSR Policies 10. Connecting with People: Best practices in Northern Ireland 11. Inter Movistar Indoor FS: Much more than indoor football 12. Sport and Corporate Social Responsibility in Japan Part III: Stakeholder Engagement in Corporate Social Responsibility in Sport 13. Delivery of Large-Scale CSR Efforts through Corporate Community Involvement: Lessons from Major League Baseball's 'Reviving Baseball in Inner Cities' program 14. Engaging Communities Through Sport: Sustainability as a means of enacting corporate social responsibility 15. Olympics, Social Responsibility and Stakeholders 16. A Foundation for Winning: Athletes, charity and social responsibility 17. Stakeholder Engagement in European Football Part IV: Communicating Corporate Social Responsibility in Sport 18. The Premier League: A commitment to social responsibility 19. 'Street Violence Ruins Lives': Communicating CSR initiatives 20. Italian Sport Federation: Communicating CSR through the social report Part V: Measuring Corporate Responsibility in Sport 21. Cause Related Marketing/Sponsorships and CSR 22. Assessing Social Impact of Sport-Industry Philanthropy and CSR 23. The Paradox of CSR Measurement: Current methods, issues, and future directions 24. Measuring and Evaluating Community Sports Projects: Notts County Football in the Community 25. Implementing 'Monitoring and Evaluation' Techniques within a Premier League Football in the Community Scheme: A case study involving Everton in the community Conclusion: Trends, challenges and the future for CSR in sport
