Full Description
The 21st century has been called 'the Asian Century' by Eastern and Western academics, largely due to the economic and cultural rise of China and India. This volume explores both what this means for communication research, and the implications of Asia's rising global power for communication scholars in Asia and from around the world. Hot topics and emerging trends are explored, encapsulating the new opportunities as well as the challenges for Asian communication scholars.
Asia represents diverse cultural, economic, social and political systems that shape different media systems in various countries with fertile contexts for communication research. The scope of the chapters in this book includes mass communications, mobile technology, intercultural and political communication, news and entertainment, health communication, public relations, and comparative analyses of mainstream mass communication theories. The articles in this book were originally published in the Asian Journal of Communication.
Contents
Introduction: Taking stock and showcasing communication research on Asia for a global audience 1. The Pivotal Role of AJC in the Growth of Communication Research in Asia: A semantic network analysis 2. Mapping the field of communication technology research in Asia: content analysis and text mining of SSCI journal articles 1995-2014 3. Asian mobile communication research: current status, enduring issues and future trends 4. A retrospective overview of health communication studies in Asia from 2000 to 2013 5. Mapping public relations scholarship in Asia: a longitudinal analysis of published research, 1995-2014 6. East meets West: a new contextual perspective for crisis communication theory 7. Is the agenda set? State of agenda-setting research in China and Korea 8. Theoretical and methodological patterns of third-person effect research: a comparative thematic analysis of Asia and the world 9. Effectiveness of entertainment education in communicating health information: a systematic review 10. A content analysis of research on China in top-ranked communication journals from 1995 to 2014: a comparison with other Asian countries 11. Mass communication research on China from 2000 to 2010: a meta-analysis
