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Full Description
In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.
Contents
Introduction: The Growth of Global Business - Three Agendas, Howard Cox, et al. Part 1 Evolutionary Approaches to International Business: Technological Competence and Evolving Patterns of International Production, John Cantwell; British Multinational Banking Strategies Over Time, Geoffrey Jones; The Past, Present and Future of the Sogo Shosha, Hafiz Mirza. Part 2 The Internationalization of Service Industries: Investigating the Determinants of Service Sector Foreign Direct Investment, Jeremy Clegg; What Internationalization in Services Means - The Case of Accountancy in the UK and Ireland, Evan Davies, et al; Cross-Border Retailing in Europe - Present Status and Future Prospects, Alan Treadgold. Part 3 Business in the Wider Europe: Transnational Corporations and Eastern Europe, Hugo Radice; European Integration, Globalization and Industrial Location in Europe, Julien Savary; European Community Integration and Geographical Spread of International Production - The UK Case, Grazia Ietto-Gillies. Conclusion: The Growth of Global Business - Implications and Research agendas for the 1990s, Peter Buckley and Stephen Young.
