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Full Description
This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice.
This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.
Contents
1. Introduction
2. Technology Change and the Relevance of Strategy in the 21st Century
3.The Strategy Process in Chaotic and Complex Environments
4.Data, Information, Knowledge and Innovation: The New Source of Competitive Advantage
5. Strategic Choices in Converging Industries Driven by New Technologies
6. The Rise of the Platform Ecosystem Company
7.Dynamic Resources and Capabilities—the Innovation Advantage of a Two-Sided Business Model over a One-Sided Firm
8.Business Model Innovation
9.Open Innovation—Reinventing the Way We Innovate
10.Dealing with Uncertain Business Environments: Strategic Foresight and Scenario Analysis
11.Entrepreneurial Architecture and High Innovation Environments
12.Born Global Firms: The Changing Nature of International Business
13.Where Next for Strategy?
14. Conclusion
