ツーリズムの管理、マーケティングと開発<br>Tourism Management, Marketing, and Development : Performance, Strategies, and Sustainability

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ツーリズムの管理、マーケティングと開発
Tourism Management, Marketing, and Development : Performance, Strategies, and Sustainability

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  • 製本 Hardcover:ハードカバー版/ページ数 291 p.
  • 言語 ENG
  • 商品コード 9781137405654
  • DDC分類 338

Full Description

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.

This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Contents

Introduction
1. The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions; Ourania Vitouladiti
2. Forecasting Tourism Flows from the Russian Federation into Mediterranean Countries; Kirill Furmanov, Olga Balaeva, and Marina Predvoditeleva
3. Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector; Aravind Mohan Krishnan
4. St. Petersburg as a Tourist Destination: Searching for the Gastronomic Brand; Valery Gordin and Julia Trabskaya
5. Internal Features and Agglomeration Externalities for the Hotels' Competitiveness in Emilia-Romagna; Cristina Bernini and Andrea Guizzardi
6. Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry; Lorenzo Dal Maso, Giovanni Liberatore, and Marco Fazzini
7. The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland; Katarzyna Czernek and Wojciech Czakon
8. The Role of Partnerships in Staging Tourism Experiences: Evidence from a Festival; Marcello M. Mariani
9. Towards a Sustainable Tourism; Malgorzata Ogonowska and Dominique Torre
10. Sustainable Tourism Development Through Knowledge Transfer; Jana Kalabisová and Lucie Plzáková
11. Entrepreneurs' Experiences, Motivations, and Sustainability of Tourism; Ornella Papaluca and Mario Tani
12. The Adoption of Environmental Management Systems by Shelters; Sophie Gorgemans and Josefina L. Murillo-Luna

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