高級ブランドのグローバル化：新興市場に向けての戦略 Global Luxury Trends : Innovative Strategies for Emerging Markets

Hoffmann, Jonas (EDT)/ Coste-maniere, Ivan (EDT)

Palgrave Macmillan（2013/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 263 p.
• 言語 ENG
• 商品コード 9781137287380
• DDC分類 338.47

Full Description

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Contents

1. On Luxury Strategizing 2. Paths for the Emergence of Global Chinese Luxury Brands 3. Luxo Brasil and Osklen's New Luxury 4. Uber Luxury: For Billionaires Only 5. Occupation Fashion Blogging: Relation Between Blogs and Luxury Fashion Brands 6. Engaging with the Luxury Consumer in China 7. Luxury and Arts in China: The Island6 Case 8. Luxury Shopping Places in China 9. Perspectives on Luxury Operations in China 10. Luxury Consumer Tribes in Asia: Insights from South Korea 11. Luxury in Russia and in Countries of Eastern Europe 12. Luxury in India: Seduction by Hypnotic Subtlety 13. Polo as a Vehicle for Communicating Luxury 14. Mimesis and the Nexus of Luxury Industry in India 15. Tesla Motors, the Reinvention of the Luxury Sports Car Industry 16. Why Buy Luxury? Insights from Consumer Research 17. Elie Saab: Strategic Presence in the Digital Luxury Space