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Full Description
Written by three leading academics in the field, this core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on business and management degrees, as well as for those studying similar modules on engineering, science and computing programmes.
Contents
PART I1. Smart Economies, Innovation and Entrepreneurship2. Research and Technology Transfer from Universities to Business3. Technology Entrepreneurs and New Technology VenturesPART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION4. Innovation and Diffusion of Technology in Products and Services5. Managing Intellectual Property for New Venture Development6. The Business Model and Business PlanPART III: MARKET OPPORTUNITY AND STRATEGY7. Market Validation and Research8. Routes to Commercialisation and Pitching9. The Marketing StrategyPART IV: GROWING AND MANAGING THE NEW VENTURE10. Developing Teams and Building the Organisation11. Internationalisation12. Entrepreneurial Finance.
