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Full Description
Your one-stop guide to creating a winning business plan from scratch
Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business!
Chart your course – assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives
Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want
Scope out the competition – find out who your competitors are and what it'll take to get your share of the market pie (and theirs)
Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget
Enter the Dragons' Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment
Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed
Open the book and find:
Tips on developing a sure-fire business strategy
How to set realistic objectives
Forecasting and budgeting strategies
Keys to writing a motivational mission statement
How to decipher the latest consumer trends
Advice on building your brand and brand loyalty
Tips for seeing and seizing opportunities before the competition
Ways to adapt your plan to economic change
Learn to:
Prepare a watertight business strategy
Assess the marketplace
Devise a sensible forecast and budget
Contents
Introduction 1
Part I: Determining Where You Want to Go 7
Chapter 1: Starting Your Business Plan 9
Chapter 2: Charting the Proper Course 19
Chapter 3: Setting Off in the Right Direction 35
Part II: Sizing Up Your Marketplace 51
Chapter 4: Checking Out the Business Environment 53
Chapter 5: Taking a Closer Look at Customers 77
Chapter 6: Dividing Customers into Groups 93
Chapter 7: Scoping Out Your Competition 111
Part III: Weighing Up Your Company's Prospects 127
Chapter 8: Establishing Your Starting Position 129
Chapter 9: Focusing On What You Do Best 147
Chapter 10: Figuring Out Financials 163
Chapter 11: Forecasting and Budgeting 187
Part IV: Looking to the Future 215
Chapter 12: Preparing for Change 217
Chapter 13: Thinking Strategically 239
Chapter 14: Managing More than One Product 261
Part V: A Planner's Toolkit 293
Chapter 15: Planning in Turbulent Economic Times 295
Chapter 16: Making Your Business Plan Work 309
Chapter 17: Learning from Others: A Sample Business Plan 333
Part VI: The Part of Tens 353
Chapter 18: Ten Questions to Ask About Your Plan 355
Chapter 19: Top Ten Business-Planning Never-Evers 359
Index 363
