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Full Description
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success.
Fleshed out case studies and examples of companies with successful business ecosystem initiatives
A mindset for business growth, including the use of "design lenses" and the exploitation of momentum and speed to facilitate innovation
Practical exercises to better understand and implement the ideas discussed in the book
Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.
With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.
If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.
Contents
Motivation for this book 14
Mindshifts 20
Design thinking for business growth 30
Definition of ecosystems as growth lever 47
Exercise: Start thinking in terms of ecosystems. Now! 72
Ecosystem Strategy 88
Design lenses toolbox 156
Reflection on design thinking for business growth 272
Design thinking for business growth examples 282
