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Full Description
Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help students succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.
Contents
Chapter 1: What is Business Strategy
Chapter 2: Analysis of the External Environment: Opportunities and Threats
Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances
Chapter 9: International Strategy
Chapter 10: Innovative Strategies That Change the Nature of Competition
Chapter 11: Competitive Strategy
Chapter 12: Implementing Strategy
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Society
Print Cases:
Case 1. Walmart Stores: Gaining and Sustaining A Competitive Advantage
Case 2. Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
Case 3A. ESPN in 2015: Continued Dominance in Sports Television
Case 3B. ESPN in 2021
Case 4. Southwest Airlines: Flying High with Low Costs
Case 5. Harley-Davidson: Growth Challenges Ahead
Case 6. Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
Case 7. Nike: Sourcing and Strategy in Athletic Footwear
Case 8. AT&T and Apple: A Strategic Alliance
Case 9. Zoom Verses Teams
Case 10A. Tesla Motors: Disrupting the Auto Industry?
Case 10B. Tesla Panasonic Alliance
Case 11A. Smartphone Wars in 2013
Case 11B. Smartphone Wars in 2021
Case 12. Lincoln Electric: Aligning for Global Growth
Case 13. Icarus Revisited: The rise and fall of Valeant Pharmaceuticals
Case 14. Safe Water Network: Mastering the Model at Dzemeni
Case 15. Facebook and the US Elections
Case 16. Uber Technologies Inc.
