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Full Description
The most comprehensive, global guide to business model design and innovation for academic and business audiences.
Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world.
This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations.
This book will help you:
Learn the basics of business model innovation¯including the latest developments in the field
Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers
Learn how to determine the viability of your current business model
Explore new possibilities for value creation by redesigning your firm's business model
Receive practical, step-by-step guidance on how to introduce business model innovation in your own company
Become well-versed in an important area of business strategy and entrepreneurship
Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.
Contents
Preface xv
Part I Foundation and Mindset for Business Model Innovation 1
Chapter 1 Why Do Business Models Matter? The "What, How, Who, and Why" Framework for Understanding Any Business Model 3
Chapter 2 How Business Models Create Value in New Ways - Case Studies and Theory 27
Chapter 3 Adopting a Business Model Mindset - A Prerequisite for Transformative Innovation 55
Chapter 4 Business Model Innovation - A Fundamentally New Source of Innovation 85
Part II Strategic Design and Evaluation of Business Model Innovation 127
Chapter 5 Strategic Design of Innovative Business Models - How to Bring Design Thinking and Creativity to Your Business Model 129
Chapter 6 How to Design a New Business Model - A Dynamic Design Method 161
Chapter 7 How to Design a New Business Model - Methods Championed by Startup Entrepreneurs 191
Chapter 8 Value Propositions - The NICE Framework for Measuring the Impact of the Business Model 223
Chapter 9 Evaluating Existing Business Models and Designing New Ones - Your Essential Toolkit 249
Part III Making Business Model Innovation Happen 277
Chapter 10 Implementing Business Model Innovation in Established Firms - Organizational Barriers and How to Overcome Them 279
Chapter 11 Implementing Business Model Innovation in New Ventures - Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship 307
Chapter 12 Business Model Innovation Strategy in the Digital Age - What Does It Mean for You? 339
Acknowledgments 355
About the Authors 357
Index 361
