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Full Description
The leading authority on network marketing shares everything you need to know to lead a successful direct sales team.
Defcon 1 Direct Selling is the must-have playbook for anyone leading a direct sales team. It's Gage's follow up to the international bestseller, Direct Selling Success, and it's a handbook for leaders.
DEFCON is the U.S. military acronym for "Defense Readiness Condition." DEFCON 1 is reserved only for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. No one knows how to lead teams better than author Randy Gage, a former high school dropout who rose to become a self-made multi-millionaire and inspire millions around the world. In this highly anticipated book, Randy teaches you how to hold your team together in the mostdifficult circumstances —the stuff no one likes to talk about, but that is vital for top-level leaders.
It takes much more than a positive attitude and motivational words to be a successful field leader. True leadership requires you to deal with messy, complicated scenarios when there is not always a clear-cut solution. Many of these challenges are caused by factors completely out of your control—from economic, regulatory, and political setbacks, to having top leaders quit, to companies going out of business, and a host of other issues. It's at times like these, when it seems like your team is falling apart, that you must draw upon your resilience, persistence, and character to ride out the storm and lead your team through the chaos. This indispensable resource will enable you to:
Create a team culture of maximum readiness
Deal with toxic leaders and effectively handle conflict resolution
Use your leadership to make your team more powerful and build their self-esteem
Handle corporate incompetence, poor decisions, and PR crises
Know what to do when you or a team leader leave a company
Most leadership books will tell you, wrongly, that every situation has an ideal solution. Not this one. Defcon 1 Direct Selling: Manual for Field Leaders delivers the plain, unadulterated truth that everyone leading a direct sales team needs to know.
Contents
Introduction: Living the Nightmare Dream... xi
Chapter 1 It's All on You 1
Chapter 2 The Sacred Responsibility of Sponsoring 13
Chapter 3 How You Become a Model Leader 27
Chapter 4 Unleashing Your Secret Weapon: Culture 43
Chapter 5 Building a Golden Goose (And Protecting Her) 55
Chapter 6 Creating Momentum and Exponential Growth 65
Chapter 7 Dangerous Field Dynamics and How to Solve Them 75
Chapter 8 Protecting Your Team Against Zombies, Dinosaurs, Parasites, and Terrorists 95
Chapter 9 Why 90 Percent of Current Companies Will Be Extinct by 2025 105
Chapter 10 Why Brilliant, Visionary CEOs and Founders Usually Fail 115
Chapter 11 Dealing with Corporate Mistakes, Incompetence, or Malfeasance 125
Chapter 12 When the Missiles are Airborne 151
Epilogue: Rebuilding After Doomsday 163
Recommended Resources 167
Bonus Content 169
Acknowledgments 177
About the Author 179
Index 181
