- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.
Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs.
Soup to nuts: get a full overview of the growth hacking process and tools
Appliance of science: how to build and implement concept-testing models
Coming together: pick up best practices for building a cross-disciplinary team
Follow the data: find out what your customers really want
You know you can't just stay still—start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water!
Contents
Introduction 1
Part 1: Getting Started with Growth Hacking 7
Chapter 1: Defining Growth Hacking 9
Chapter 2: Building Growth Hacking Skills 25
Chapter 3: Building Growth Teams 39
Part 2: Seeing Where Growth Opportunities Come From 57
Chapter 4: Applying Customer Journey Frameworks 59
Chapter 5: Diving into the Customer Journey 81
Part 3: Applying the Growth Hacking Process 101
Chapter 6: Laying the Foundation for Growth 103
Chapter 7: Identifying Potential Opportunities for Growth 115
Chapter 8: Prioritizing Your Ideas before You Test Them 131
Chapter 9: Testing Ideas and Learning from Them 143
Chapter 10: Managing the Growth Process 165
Chapter 11: Laying the Right Foundation for Company-Wide Growth 181
Part 4: The Part of Tens 193
Chapter 12: Ten Key Benefits of the Growth Hacking Methodology 195
Chapter 13: Ten Things to Watch Out For 201
Chapter 14: Ten (+Twelve!) Key Resources to Continue Your Education 209
Glossary 217
Index 219
