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Full Description
Start a successful business mid-life
When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business.
This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed.
• Describes how you can find capital to start your own business
• Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs
• Written by PBS Next Avenue's entrepreneur expert, Kerry Hannon
• Teaches you how to start your own business
Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.
Contents
Foreword ix
Acknowledgments xiii
About the Author xvii
Introduction 1
Also by Kerry Hannon 13
Part I Turning a Passion Into a Business
Chapter 1 Lights, Camera, Action 17
Chapter 2 Money Maven 33
Chapter 3 Military to Merlot 47
Chapter 4 Cockpit to the Coffee Shop 65
Chapter 5 Bejeweled 73
Chapter 6 Scooting Ahead 81
Chapter 7 Write Stuff 91
Chapter 8 Horsing Around 99
Part II Building a Winning Senior-Junior Partnership
Chapter 9 Ginning Things Up 113
Chapter 10 The Whole Million-Dollar Package 125
Chapter 11 Cookie Contessas 135
Part III The Path to Social Entrepreneurship
Chapter 12 Girl Power 147
Chapter 13 Food, Glorious Food 157
Chapter 14 Hope in Harlem 167
Chapter 15 The Magic of Music 177
Part IV Winning Strategies of Female Entrepreneurs
Chapter 16 Health and Happiness 189
Chapter 17 Chilling Out 201
Chapter 18 Design from Within 211
Chapter 19 Nutty for Opera 221
Chapter 20 The Holistic Path 231
Afterword 247
Index 249
