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Full Description
Contemporary Business, Third Canadian Edition, is a comprehensive introductory course. Rooted in the basics of business, this course provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. A wide variety of global issues, ideas, industries, technologies, and career insights are presented in a straightforward, application-based format. Written in a conversational style and edited for plain language, Contemporary Business ensure readability for all students, including students for whom English is their second language. The goal of this course is to improve a student's ability to evaluate and provide solutions to today's global business challenges and ultimately to thrive in today's fast-paced business environment.
Contents
Preface vii
About The Authors ix
New and Continuing Features x
1 The Changing Face of Business 1
Chapter 1 Overview 2
What is Business? 2
Factors of Production 4
The Private Enterprise System 6
Business & Technology: Combining Business and Tech in Fashion at Nordstrom 7
Seven Eras in the History of Business 9
Job Description: "BizOps" Associate 12
Current Business Workforce Trends 14
EcoBiz: Internet Billionaire Helps China Breathe Easier 15
Today's Manager 17
Business Model: Shake Shack Blends Up "Enlightened Hospitality" 18
What Makes a Company Admired? 20
Judgement Call: Volkswagen Fails the Emissions Test 21
What's Ahead 21
Chapter in Review 22
2 Business Ethics and Social Responsibility 25
Chapter 2 Overview 26
Concern for Ethical and Societal Issues 26
The Contemporary Ethical Environment 27
Judgement Call: Creating a Good Ethical Foundation 30
How Organizations Shape Ethical Conduct 33
Judgement Call: Tesla CEO Actions Harm Company's Brand 36
Acting Responsibly to Satisfy Society 37
EcoBiz: Starbucks Introduces A New Store-Design Strategy 37
Business & Technology: Pacific Biodiesel Recycles Oil from French Fries to Fuel 41
Business Model: Balancing Life and Work with a Cup of Tea 42
Responsibilities to Investors and the Financial Community 49
What's Ahead 50
Chapter in Review 50
3 Economic Challenges Facing Business Today 53
Chapter 3 Overview 54
Microeconomics: The Forces of Demand and Supply 55
Business Model: Companies Compete for Share of "Athleisure" Market 60
Macroeconomics: Issues for the Entire Economy 61
Judgement Call: Drug Prices Soar Despite Falling Demand 63
Evaluating Economic Performance 66
EcoBiz: Alternative Energy Development and Job Creation 67
Business & Technology: ORION Helps UPS Deliver Productivity Gains 71
Managing the Economy's Performance 72
Global Economic Challenges of the Twenty-First Century 74
Job Description: Economic Analyst 75
What's Ahead 76
Chapter in Review 76
4 Competing in World Markets 80
Chapter 4 Overview 81
Why Nations Trade 81
Measuring Trade Between Nations 85
Barriers to International Trade 88
Business & Technology: The Tiny Nano—A Potential Hit for Tata Motors 90
Business Model: Delivering Alberta Oil through the Keystone XL Pipeline versus by Rail 91
EcoBiz: Campbell Warms Up to Reducing Food Waste 93
Reducing Barriers to International Trade 95
Going Global 99
Job Description: Import/Export Coordinator 101
Judgement Call: Apple Brings Manufacturing Work Back Home 103
Developing a Strategy for International Business 104
What's Ahead 105
Chapter in Review 106
5 Forms of Business Ownership and Organization 109
Chapter 5 Overview 110
Most Businesses are Small Businesses 110
Contributions of Small Business to the Economy 113
Business & Technology: Financial Technology Streamlines Services 115
Why Small Businesses Fail 115
The Business Plan: A Foundation for Success 117
Assistance for Small Businesses 119
Business Model: CBC's Dragons' Den Highlights Entrepreneurial Thinking and Investing 121
Franchising 122
Job Description: Franchise Owner 124
Forms of Private Business Ownership 125
Public and Collective Ownership of Business 127
Organizing a Corporation 129
Judgement Call: Are Activist Investors Good for Business? 131
EcoBiz: Certified B Corporations as a Force for Good 132
When Businesses Join Forces 132
What's Ahead 134
Chapter in Review 134
6 Starting Your Own Business: The Entrepreneurship Alternative 138
Chapter 6 Overview 139
What is an Entrepreneur? 140
Reasons to Choose Entrepreneurship as a Career Path 141
Job Description: Entrepreneur 143
Business Model: Entrepreneurism According to an Entrepreneur: Roland Salem, President of Saletex Inc. 144
The Environment for Entrepreneurs 145
Characteristics of Entrepreneurs 148
Judgement Call: Whose Idea? Ethical Challenges Facing Entrepreneurs 150
Starting a New Venture 153
EcoBiz: Holy Crap: Corin and Brian Mullins Sure Know How to Pick a Name for their Organic Cereals 154
Intrapreneurship 158
Business & Technology: Intrapreneurship: GE and the "Industrial Internet" 158
What's Ahead 159
Chapter in Review 159
7 Management, Leadership, and the Internal Organization 162
Chapter 7 Overview 163
What is Management? 163
Setting a Vision and Ethical Standards for the Firm 167
EcoBiz: Levi's Wants Your Old Jeans 168
Importance of Planning 168
The Strategic Planning Process 170
Managers as Decision Makers 174
Managers as Leaders 175
Judgement Call: GM's First Female CEO Faces Challenges and Opportunities 176
Business & Technology: CEOs and Tweet Restraint 177
Corporate Culture 178
Business Model: WestJet Airlines: Most Admired Corporate Culture in Canada 179
Organizational Structures 180
Job Description: Management Analyst or Management Consultant 184
What's Ahead 185
Chapter in Review 186
8 Human Resource Management: From Recruitment to Labour Relations 189
Chapter 8 Overview 190
Human Resources: The People Behind the People 190
Recruitment and Selection 191
Business & Technology: Recruitment: Using Cognitive Technology 193
Orientation, Training, and Evaluation 194
Business Model: Digital Learning Provides Great Returns 195
Compensation 197
Job Description: Compensation and Benefits Analyst 199
Employee Separation 201
Motivating Employees 202
Judgement Call: Screening Job Candidates via Social Media 203
Labour-Management Relations 208
EcoBiz: Labour Unions and Green Construction 211
What's Ahead 211
Chapter in Review 211
9 Top Performance Through Empowerment, Teamwork, and Communication 215
Chapter 9 Overview 216
Empowering Employees 216
Business & Technology: Employee Collaboration Via the Cloud 217
Teams 219
Judgement Call: Virtual Teams: Cost Savings or Challenges? 221
Team Characteristics 221
Business Model: Facebook's Sheryl Sandberg Promotes Inclusion 223
Team Cohesiveness and Norms 224
Team Conflict 224
The Importance of Effective Communication 225
Basic Forms of Communication 227
EcoBiz: Starbucks Listens to Energy-Saving Ideas 229
External Communication and Crisis Management 233
Job Description: Corporate Communications Specialist 234
What's Ahead 235
Chapter in Review 235
10 Production and Operations Management 239
Chapter 10 Overview 240
The Strategic Importance of Production 240
Production Processes 243
Technology and the Production Process 243
EcoBiz: IKEA Is "Forest Positive" 244
The Location Decision 247
Business Model: Mexico Becomes a Major Hub for Auto Manufacturing 249
The Job of Production Managers 249
Business & Technology: 3D-Printed Airplane Parts Reduce the Wait 252
Controlling the Production Process 255
Job Description: Production Manager 258
Importance of Quality 258
Judgement Call: Supplement Makers Told to Relabel 260
What's Ahead 261
Chapter in Review 261
11 Customer-Driven Marketing 265
Chapter 11 Overview 266
What is Marketing? 266
Business Model: Beyoncé Thrills Fans and Surprises Marketers 268
Evolution of the Marketing Concept 268
Not-for-Profit and Nontraditional Marketing 270
EcoBiz: Dell and Lonely Whale Foundation Direct Plastic Away from Waterways 272
Developing a Marketing Strategy 273
Judgement Call: When Free Credit Reports Aren't Free 275
Marketing Research 277
Market Segmentation 279
Business & Technology: Disney XD TV: Marketing to Boys 283
Consumer Behaviour 285
Relationship Marketing 287
Job Description: Marketing Research Analyst 288
What's Ahead 290
Chapter in Review 290
12 Product and Distribution Strategies 294
Chapter 12 Overview 295
Product Strategy 295
Product Life Cycle 299
EcoBiz: Transforming Trash into Fashion 301
Product Identification 303
Job Description: Brand Manager 307
Distribution Strategy 308
Business Model: Gourmet Chips & Sauces Targets a Niche Market 309
Wholesaling 311
Retailing 313
Judgement Call: Liberal Return Policies May Cost Retailers 317
Distribution Channel Decisions and Logistics 318
Business & Technology: Amazon "Dashes" to Connected Consumers 320
What's Ahead 323
Chapter in Review 323
13 Promotion and Pricing Strategies 327
Chapter 13 Overview 328
Integrated Marketing Communications 329
Advertising 333
Business & Technology: Instagram Stories Drive Sales for Brands 337
Sales Promotion 340
Job Description: Advertising Sales Representative 346
EcoBiz: Canadian Businesses Move to Reduce or Eliminate Single-Use Plastic 347
Pushing and Pulling Strategies 348
Pricing Objectives in the Marketing Mix 348
Judgement Call: Is Surge Pricing Unfair or Smart Business? 350
Pricing Strategies 351
Business Model: A Bis Gourmet—Quality Fast Food at Competitive Prices 354
Consumer Perceptions of Prices 355
What's Ahead 356
Chapter in Review 356
14 Using Technology to Manage Information 360
Chapter 14 Overview 361
Technology Has Forever Changed Business 361
Data, Information Systems, and Big Data 362
Components and Types of Information Systems 364
Business Model: Digital Technologies Replace Power Windows and Leather Seats 367
Computer Hardware and Software 367
Job Description: Computer Systems Analyst 369
Networks, the Internet, and Cloud Computing 370
Security and Ethical Issues Affecting Information Systems 374
Judgement Call: The Ethics of Employee Monitoring 378
Disaster Recovery and Backup 378
EcoBiz: IBM Helps Customers Build a Green Infrastructure 379
Information Technology Trends 380
Business & Technology: Internet of Things Provides Insight 382
What's Ahead 382
Chapter in Review 383
15 Understanding Accounting and Financial Statements 387
Chapter 15 Overview 388
Users of Accounting Information 388
Accounting Professionals 390
Business & Technology: Forensic Accountants: Fraud Busters 391
Job Description: Accountants and Auditors 392
The Foundation of the Accounting System 393
The Accounting Cycle 395
EcoBiz: Deloitte Educates Itself—and Others—on Sustainability 398
Financial Statements 399
Judgement Call: Should Whistle-Blowers Be Rewarded? 400
Financial Ratio Analysis 405
Budgeting 409
International Accounting 410
Business Model: Accounting: Hong Kong Meets China 411
What's Ahead 412
Chapter in Review 412
16 The Financial System 416
Chapter 16 Overview 417
Understanding the Financial System 417
EcoBiz: TD Bank: "As Green as Our Logo" 419
Types of Securities 419
Financial Markets 424
Business Model: A Major Spinoff for Citigroup 425
Job Description: Investment Banker 426
Understanding Stock Markets 427
Business & Technology: How News Lifts—or Sinks—Shares around the World 428
Financial Institutions 429
The Role of the Bank of Canada 434
Regulation of the Financial System 436
Judgement Call: Should U.S. Bank Regulations Be Stricter? 437
The Financial System: A Global Perspective 438
What's Ahead 440
Chapter in Review 440
17 Financial Management 444
Chapter 17 Overview 445
The Role of the Financial Manager 445
Business & Technology: Apptio Calculates the Cost of Information Technology 446
Job Description: Financial Manager 447
Financial Planning 448
Managing Assets 450
Sources of Funds and Capital Structure 453
Judgement Call: Shareholders Want Say on Executive Pay 455
Short-Term Funding Options 457
Sources of Long-Term Financing 459
EcoBiz: A Knight in Shining Capitalism 459
Business Model: Harvest Partners Grows Its Investments 461
Mergers, Acquisitions, Buyouts, and Divestitures 462
What's Ahead 464
Chapter in Review 464
18 Trends in E-Commerce 468
Chapter 18 Overview 469
The Capabilities of E-Commerce 470
B2B E-Commerce 472
Business Model: Dollar Shave Club Offers Cutting-Edge E-Commerce 472
B2C E-Commerce 474
Business & Technology: L'Oréal's Virtual Cosmetic Counter 475
E-Commerce Challenges 477
Judgement Call: Using Location-Based Anti-Fraud Systems 479
EcoBiz: Hipcycle Lessens the Load on Landfills 481
Using the Web to Communicate 481
The Global Environment for E-Commerce 484
Job Description: E-Commerce Professional 486
Building and Managing a Website 486
Continuing Trends in E-Commerce 489
What's Ahead 490
Chapter in Review 490
Appendix A Additional Cases 493
Appendix B Business Law 520
Appendix C Insurance and Risk Management 528
Appendix D Personal Financial Planning 537
Appendix E Developing a Business Plan 547
Appendix F Careers in Contemporary Business 555
Appendix G Launching Your Career 571
Appendix H Comprehensive Case Study: Beau's All Natural Brewing Company 580
Glossary 585
Notes 593
Name Index 615
Subject Index 621
