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Full Description
Produce a podcast like the pros More people than ever are turning to podcasts for on-demand, mobile entertainment and information. Podcasting For Dummies offers a fast and easy way to get the know-how you need to produce and distribute one of your very own. Written by a pair of podcasting pioneers, this book shares insight on the technology behind recording, editing, and sharing podcasts, along with tips and tricks on how to produce a pro-level podcast. Podcasting has enjoyed a recent boom thanks to a new crop of hit podcasts catching the ears of the public and media along with the continued growth of mobile and streaming devices as a source for entertainment. If you want to jump on the podcasting bandwagon, you've come to the right place! In this fully updated edition, would-be and experienced podcasters alike will get all the tech information, production insight, and promotional tips they need to either get a podcast off the ground or improve on an existing one. * Get the gear you need * Find your podcasting voice * Find and build an audience * Plan your podcast New tools have made it easier than ever to create a podcast and this book shows you how.
Contents
Foreword xiiiIntroduction 1About This Book 1How to Use This Book 2Conventions Used in This Book 3Bold Assumptions 4How This Book Is Organized 5Part 1: Podcasting on a Worldwide Frequency 5Part 2: The Hills Are Alive with the Sound of Podcasting 5Part 3: So You've Got This Great Recording of Your Voice Now What? 5Part 4: Start Spreadin' the News about Your Podcast 6Part 5: Pod-sibilities to Consider for Your Show 6Part 6: The Part of Tens 6Icons Used in This Book 7Beyond the Book 7Where to Go from Here 8Part 1: Podcasting on a Worldwide Frequency 9Chapter 1: Getting the Scoop on Podcasting 11Deciding Whether Podcasting Is for You 12You want to deliver media content on a regular basis 13You want to reach beyond the boundaries of broadcast media 13You have something to say 14You want to hear from your listeners 14Creating a Podcast 15Looking for the bare necessities 15Recording your first podcast 17Compressing your audio files 18Uploading your audio to the web 19Grabbing listeners 20Catching a Cast with Your Podcatching Client 22The catcher that started it all: Juice 23The turning of a corner: iTunes 24Podcatching on the go: Stitcher 26Podcasting with the G-man: Google Play 28Quest for Podcasts 29Other Podcast Resources 32Chapter 2: Getting the Gadgets That Make a Podcast Go 33Finding the Right Mic 34Mics on the cheap 35Investing in a high-end mic 38Podcasts Well with Others: The Mixing Board 43The anatomy of a mixing board 44Hooking up a mixer to your computer 46Accessorize! Accessorize! Accessorize! 49Chapter 3: Building Your Podcast's Digital Workstation 53Budget-Friendly Software 54Audacity: The risk-free option for all 54Cakewalk's SONAR Home Studio for Windows: A first step in running with the pros 55GarageBand: Moby in your Mac! 56WireTap Studio: Recording and editing made easier 59The Sky's the Limit: Big-Budget Software 60Adobe Audition 60Apple Logic Pro X 62Gluing It Together with RSS 63Keep it simple and get a blog! 65Doing it by hand 66Podcast Management 101 67Size does matter 68Bandwidth demystified 68Chapter 4: Go, Go, Power Podcasters! 71Podcasting with Your Laptop 72Mackie Onyx Blackjack 72Shure MVi 73Podcasting with Your Mobile Devices 74A Shure Thing: The MV5 and MV51 75Two for the Rode: The VideoMic Me and smartLav+ 77Podcasting with Portable Recorders 79Zoom-Zoom-Zoom: The Handy Recorder Line 79From Cloud to Computer: Portable Audio Workflow 83Getting audio from your portable recorder 83Getting audio from your portable device 84Part 2: The Hills Are Alive with the Sound of Podcasting 87Chapter 5: Before You Hit the Record Button 89Choosing a Unique Topic for Your Podcast 90Finding Your Voice 92What If I Hear More than One Voice? 94Deciding Whether You Need an Outline or Script 96Determining a Length for Your Show 98The hidden value of the short podcast 99A little length won't kill you 100Finding that happy medium 102Mark Your Calendar: Posting Schedule 102Posting daily 103Posting weekly 103Posting biweekly (or "fortnightly" for our friends in the Commonwealth) 104Posting monthly 105I Hear Music (And It Sounds like Police Sirens!) 105The powers that be 106I can name that tune I wrote it! 110I'll take the First: Free speech versus slander 111Chapter 6: Interview-Fu: Talk to Me, Grasshopper 113I'll Have My People Call Your People: Interview Requests 114Preparing for Interviews 115Asking really great questions 116Avoiding really bad questions 117Feelin' the synergy 119Recording Interviews with Skype 120Recording using software 120Recording using hardware 124Prepping Your Green Room for Guests 125Welcoming in-studio guests 126Meeting guests on their own turf 126Ensuring Trouble-Free Recordings 127Chapter 7: So What Are You Waiting For? Record, Already! 129Did Your Sound Check Clear the Bank? 130Understanding dB levels 130Setting your levels 132Noises Off: Capturing Ambient Noise 135Identifying ambient noise 135Minimizing ambient noise 136Now Take Your Time and Hurry Up: Pacing and Clock Management 138Take the potato out of your mouth and enunciate 139And now let's take a break for station identification 140Concerning Tangents and Their Val - Oh, Look, a Butterfly! 141"Say, that reminds me of something . . ." 142"But getting back to what I was saying earlier . . ." 142Recording! 144Getting started with GarageBand 144Getting started with Audacity 145Chapter 8: Cleanup, Podcast Aisle 7! 147A Few Reasons to Consider Editing 148The Art of Editing 149Editing with GarageBand 150Editing with Audacity 152Making Your Musical Bed and Lying in It: Background Music 154Finding the right balance 154Applying bed music the right way 156Setting volume levels for bed music 156Making an Entrance: Intros 161Theme music 162Intro greeting 162Exit, Stage Left: Outros 163Leave the audience wanting more 163Catch phrase sign-off 164Credits roll 164Coming soon to a media player near you 165Chapter 9: Roll Camera: Video Podcasting 167When to Go Video 168The Price of Pretty Pictures 170That file is how big?! 170Burn, bandwidth, burn! 171Lock and Load (Your Camera): Planning Your Shooting Schedule 171iTarantino: Creating with iMovie 173Capturing video with iMovie 174Creating your episode with iMovie 176DV on the PC: Podcasting with Adobe Premiere 180Capturing video with Adobe Premiere Elements 180And We're Live! - Video Podcasting in the Moment 182Up Periscope! 183YouTube Live 184Facebook Live 186Part 3: So You've Got This Great Recording of Your Voice: Now What? 191Chapter 10: Shrink That Puppy and Slap a Label on It 193A Kilobit of Me, and a Whole Lot of You: Understanding Kbps 194Setting bitrates in Audacity 195Changing bitrates in iTunes 197Care for a Sample, Sir? (Audio Sample Rates) 198Changing sample rates in Audacity 199Changing sample rates in iTunes 200ID3 Tags: The 411 of Podcasting 201Tell me about yourself: All about ID3 tags 202IDentity crisis: Making ID3 tags work for podcasting 203Creating and editing ID3 tags in Audacity 205Creating and editing ID3 tags in iTunes 206Album Art: Getting Graphic with Your Podcast 207Chapter 11: Move It on Up (To Your Web Server) 211Adopting an Effective Filenaming Convention 212Understanding How FTP Works 213Making Your Connection with an FTP Application 215Step by step (or quack by quack) setup for Cyberduck 216Step by step setup for FileZilla 217A place on your web server for your stuff 218Uploading your files 219Uploading to a Podcast-Specific Host 220Chapter 12: Providing Show Notes 223Show Note Etiquette 223Planning the Post 225It's all in the details 226A picture is worth a thousand words 227Posting Your Show Notes 228Posting in WordPress 228Posting on LibSyn 231Using a wiki for your show notes 233Boosting Search Engine Rankings with Good Show Notes 236Loading up your titles 237Soliciting backlinks 238Part 4: Start Spreadin' the News about Your Podcast 241Chapter 13: Speaking Directly to Your Peeps 243Gathering Listener Feedback 244Fostering Comments on Your Blog 245Focusing on Online Forums 247Finding free, hosted forums 247Gaining more control of your forum 249Social Media 251Facebook 252Twitter 252Pinterest 253YouTube? For audio?! 254Instagram 255Using Voicemail 258Seeking Out the Comments of Others 261Trying a general search 261Searching within a site, blog, or social media platform 262When the Comments Are Less than Good 263Chapter 14: Fishing for Listeners 267Getting Your Podcast Ready for Promotion 267Polishing your presentation 268Checking your bandwidth 268Figuring out your USP 269Exploring Various Advertising Options 270Give me a boost, Facebook 270Insta-traffic with Instagram 274Writing press releases 277Promoting Your Podcast 279Optimizing your site for search engines 280Submitting promos to other podcasts 280Recording your promo 281Giving interviews 282Generating buzz 283Part 5: Pod-Sibilities to Consider for Your Show 285Chapter 15: Show Me the Money 287How Much Money Can You Make? 288Convincing Advertisers to Give You Money 290Developing a media kit 291Establishing a rate sheet 294Getting a Sponsor 295Asking Your Listeners for Money 297Gathering listener donations with PayPal 298Building patrons with Patreon 301Selling stuff 304Handling Fee-Based Subscriptions 305Securing your feed 305The path less traveled 307Chapter 16: Podcasting for Publicity 309Podcasting and Politics 310Telling the World a Story, One Podcast at a Time 312Keeping Good Company: Community Podcasts 316Creating a podcast to encourage testimony 316Podcasting for fun while promoting in the process 317Chapter 17: Podcasting for Passion 321The Philosophical Question for All Podcasters: Why Do We Do It? 322Gaining perspective on passion 322Podcasting passion with a purpose 324Sharing your passion with friends 325A passionate love for the podcast 327Holding Interest: Keeping a Podcast's Passion Alive 329Podcasting on puree: Mixing it up 329Starting a second (or third) podcast 331Moving forward with a plan 334When Podcasting, Be like Bruce Lee 336Part 6: The Part of Tens 339Chapter 18: Ten Types of Podcasts to Check Out 341Tech Podcasts 342Independent Media Podcasts 344Science Podcasts 346Self-Development Podcasts 347Comedy Podcasts 349Slice-of-Life Podcasts 351Gaming Podcasts 352Podcasts of the Pen 353Geek Podcasts 355Podcasts about Podcasting 357Chapter 19: Top Ten Reasons Why to Podcast 359You Are Considered a Subject Matter Expert 360You Are Passionate about the Subject 361You've Got a Creative Itch to Scratch 362You Like Playing with Tech Toys 364Bring Your Friends Together 365All the Cool Kids Are Doing It 366I Can Do More 366Bring Out the Best in You 367Talk to Interesting People 368The Ultimate Thrill Ride 369Index 371
