Full Description
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.
Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:
The latest key developments in web, multimedia, and interactive design
Expanded coverage of design in Asia and the Middle East
Emerging design trends and technologies
Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes
You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
Contents
Preface to the First Edition viii
Acknowledgments ix
Part I The Prologue to Graphic Design 1
The visual message from prehistory through the medieval era
1 The Invention of Writing 5
2 Alphabets 21
3 The Asian Contribution 35
4 Illuminated Manuscripts 49
Part II A Graphic Renaissance 69
The origins of European typography and design for printing
5 Printing Comes to Europe 73
6 The German Illustrated Book 85
7 Renaissance Graphic Design 103
8 An Epoch of Typographic Genius 129
Part III The Bridge to the Twentieth Century 147
The Industrial Revolution: The impact of industrial technology upon visual communications
9 Graphic Design and the Industrial Revolution 151
10 The Arts and Crafts Movement and Its Heritage 187
11 Art Nouveau 209
12 The Genesis of Twentieth-Century Design 245
Part IV The Modernist Era 265
Graphic design in the first half of the twentieth century
13 The Influence of Modern Art 269
14 Pictorial Modernism 291
15 A New Language of Form 316
16 The Bauhaus and the New Typography 345
17 The Modern Movement in America 371
Part V The Age of Information 391
Graphic design in the global village
18 The International Typographic Style 397
19 The New York School 415
20 Corporate Identity and Visual Systems 439
21 The Conceptual Image 465
22 Postmodern Design 491
23 National Visions within a Global Dialogue 513
24 The Digital Revolution—and Beyond 571
Epilogue 621
Bibliography 623
Image Credits 657
Index 663
