Bank 3.0 : Why Banking Is No Longer Somewhere You Go, but Something You Do

King, Brett

John Wiley & Sons Inc（2012/12発売）

• 製本 Hardcover:ハードカバー版／ページ数 396 p.
• 言語 ENG
• 商品コード 9781118589632
• DDC分類 332.17

Contents

Part One"VrackBerry" Chapter 2: Measuring the Customer Experience Part Two: Fixing the Broken Bits- Channel Improvement Chapter 3: Rebuilding the Branch One Customer at a Time Chapter 4: Please Hang Up and Try Again - Contact Centers and IVRs Chapter 5: Web - More Than 10 Years Old...and Still Broken Chapter 6: Mobile - The New Internet and Death of Cash? Chapter 7: ATM and Self-Service Banking - Convergence and Control Chapter 8: Navigating Rapid Change Dynamics Conclusion