Full Description
Fully revised to reflect today s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. * Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible way * Features a new chapter on sociological analysis that reveals how audiences use media in their everyday lives to manage social roles, relationships, and contexts * Offers substantial updates to examples used in the book to reflect contemporary industry standards, textual forms, and audience behaviors * Delivers up-to-date media references that resonate with today s undergraduates * Updated with more global examples for broader appeal * Enhanced online resources, including PowerPoint slides, test bank, study guides and sample assignments, available upon publication at www.wiley.com/go/criticalmediastudies
Contents
Preface vi 1 Introducing Critical Media Studies 1 Part I Media Industries: Marxist, Organizational, and Pragmatic Perspectives 21 2 Marxist Analysis 23 3 Organizational Analysis 56 4 Pragmatic Analysis 81 Part II Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives 107 5 Rhetorical Analysis 109 6 Cultural Analysis 134 7 Psychoanalytic Analysis 162 8 Feminist Analysis 193 9 Queer Analysis 214 Part III Media Audiences: Reception, Sociological, Erotic, and Ecological Perspectives 243 10 Reception Analysis 245 11 Sociological Analysis 266 12 Erotic Analysis 285 13 Ecological Analysis 312 14 Conclusion: the Partial Pachyderm 335 Appendix: Sample Student Essays 351 Glossary 375 Index 382
