- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company.
Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success
Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities
The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East
Contents
Preface ix
Acknowledgments xiii
Chapter 1 What is Value? 1
Chapter 2 The Global Capital Market 23
Chapter 3 The Opportunity Cost of Capital 45
Chapter 4 The Expected Future Free Cash Flows 71
Chapter 5 Blue Line Management 93
Chapter 6 Shifting to Blue 115
Chapter 7 The Hazard of Growth 135
Chapter 8 Creating a Blue Line Culture 159
Chapter 9 Trust and Hierarchy in Blue Line Management 195
Chapter 10 Value and Decision-Making 219
Chapter 11 Getting Net Present Value Right 233
Chapter 12 Becoming a Blue Line Manager 269
Appendix Blue Line Questions 289
Index 297
