戦略の経済学（第６版・テキスト） Economics of Strategy -- Paperback （6 I.S.ed）

戦略の経済学（第６版・テキスト）<br>Economics of Strategy -- Paperback （6 I.S.ed）

戦略の経済学（第６版・テキスト）
Economics of Strategy -- Paperback （6 I.S.ed）

Besanko, David/ Dranove, David/ Shanley, Mark/ Schaefer, Scott

John Wiley & Sons Inc（2013/01発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 534 p.
言語 ENG
商品コード 9781118319185

Full Description

Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.