Full Description
A concise introduction to the current scholarship on philanthropy and fundraising in higher education in the U.S. With the steep decline in state funding for higher education over the past several decades, U.S. colleges and universities are increasingly reliant upon private giving to meet their budgets. Written by a leading expert in the field of education funding, this book addresses the role of philanthropy in higher education in the U.S. It reviews the philanthropy and fundraising literature and assesses the current state of private funding in American higher education. The author explores the theoretical foundations and motivations for voluntary support, and provides an in-depth look at the mechanics of fundraising.
Contents
Executive Summary ix Foreword xi Acknowledgments xiii Introduction 1 The Concepts and Mechanics of Fundraising 5 Understanding How Endowments Work 9 Significance of Contemporary Philanthropy in Higher Education 10 The Great Wealth Transfer 13 An Organizational Guide to the Rest of the Monograph 14 The Influence of Philanthropy on American Higher Education 17 British Support for the Creation of American Higher Education 18 Support from the American Colonies 19 Influence of Individual Donors 20 Issues of Donors Control 24 Giving as a Collective: Alumni Giving and the Beginning of Systematic Solicitation 24 Conclusion 26 Who Is Philanthropic? Philanthropy by Nontraditional Donors 27 Overview of the Landscape 28 African American Giving and Philanthropy 29 Latino Philanthropy 35 Asian American Philanthropy 37 American Indian Philanthropy 39 Conclusion 39 Women and Philanthropy 41 Volunteering 43 Giving Decisions Among Couples 44 Organizational Choice 44 Conclusion 45 What Guides the Study of Philanthropy and Fundraising? 47 Motivations 48 Conclusion 63 Engaging Students and Young Alumni: The Importance of Cultivating the Next Generation of Donors 65 Giving Across the Generations 67 Engaging Youth in Philanthropy 68 Who Gives? 71 Adding Science to the Art of Fundraising: The Power of Using Data in Fundraising Strategy 74 A Critical Look at Philanthropic Giving 79 Conclusion and Challenges for Future Research 85 Notes 91 Appendix A: Fundraising Mechanics 93 Appendix B: Philanthropic Research Resources 99 References 107 Supplemental Bibliography 129 Name Index 143 Subject Index 149 About the Author 155
