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Full Description
The leading resource for starting and running any small business Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You'll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You'll also find out to use the latest technology to improve your business's performance at every level.* How start-up and established small businesses can use the Small Business Jobs Act to their advantage * Enhanced and expanded coverage on using technology in your small business * Hiring employees using online resources including LinkedIn, Facebook, and other social media sites * New coverage of the recent health care bill, health savings accounts, and their implications for small business * Updated coverage of the best places to get small business loans * What it takes to achieve and maintain success in an ever-changing economic landscape You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies provides the rest.
Contents
Introduction 1 Part ISmall Business for You 11 Chapter 2: Laying Your Personal Financial Foundation 27 Chapter 3: Finding Your Niche 41 Chapter 4: First Things First: Crafting Your Business Plan 57 Chapter 5: Making Financing, Ownership, and Organizational Decisions 77 Part II: Buying an Existing Business 105 Chapter 6: Exploring Buying a Business 107 Chapter 7: Finding the Right Business to Buy 117 Chapter 8: Evaluating a Business to Buy 131 Chapter 9: Negotiating Terms and Sealing the Deal 149 Part III: Running a Successful Small Business 161 Chapter 10: The Owner s Responsibilities in the Start-Up and Beyond 163 Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 191 Chapter 12: Tapping Technology 221 Chapter 13: Keeping Your Customers Loyal 233 Chapter 14: Managing Profitability and Cash 245 Chapter 15: Learning from the Experiences of Others 271 Part IV: Keeping Your Business in Business 283 Chapter 16: Finding and Keeping Superstar Employees 285 Chapter 17: Providing Employee Benefits 313 Chapter 18: Handling Regulatory and Legal Issues 333 Chapter 19: Mastering Small-Business Taxes 347 Chapter 20: Cultivating a Growing Business 361 Part V: The Part of Tens 381 Chapter 21: Ten Mistakes You Don t Want to Make 383 Chapter 22: Ten Tips for Small-Business Success 391 Index 399
