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Full Description
The 3rd Edition of Resorts: Management and Operation is a summary of almost 30 years of thought, analysis, and research into the field of resort management written from a business viewpoint yet takes into account the unique structure of resorts. The text is divided into three sections. Each section has a philosophical basis for the inclusion of the subsequent principles and practices. The first section covers major types of resorts: those that are mountain-based, beach-based and golf/tennis based. Two chapters are devoted to each of the various resort types. The first chapters of each resort type focuses on development issues with the impact on operations noted throughout. The second chapter in each resort type deals with guest profiles and management issues. The second section highlights what makes managing a resort different from managing a 'regular' hotel. The final section features a newly expanded chapter on spas, pools, and indoor water parks along with individual chapters on specialty resorts, cruise ships and casinos, reflecting the importance of these types of properties.
Contents
Foreword ix Preface xiii
CHAPTER 1 Resorts: An Introduction 1
CHAPTER 2 Mountain-Based Resorts: The Impact of Development on Operations 23
CHAPTER 3 Mountain-Based Resorts: Managing the Operation 59
CHAPTER 4 Beach Resorts and Marinas: The Impact of Development on Operations 93
CHAPTER 5 Beach Resorts and Marinas: Managing the Operation 121
CHAPTER 6 Golf/Tennis-Based Resorts: The Impact of Development on Operations 145
CHAPTER 7 Golf-Based Resorts: Managing the Operation 185
CHAPTER 8 Resort Operations: The Importance of Recreational Amenities 215
CHAPTER 9 The Uniqueness of Timeshare Resort Operations 233
CHAPTER 10 Resort Operation: The Importance of Guest Activities 267
CHAPTER 11 Resort Operations: The Importance of Retail 294
CHAPTER 12 Spas, Pools, and Indoor Waterparks 318
CHAPTER 13 Specialty Resorts 351
CHAPTER 14 Cruise Ships: Floating Resorts 369
CHAPTER 15 Casinos 417
Index 465
