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Full Description
Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
Contents
Introduction 1 Part I: Getting Social with Your Marketing 7 Chapter 1: Understanding Social Media Marketing 9 Chapter 2: Discovering Your SMM Competitors 31 Chapter 3: Getting in the Social Media Marketing Frame of Mind 53 Part II: Practicing SMM on the Social Web 73 Chapter 4: Launching SMM Campaigns 75 Chapter 5: Developing Your SMM Voice 95 Part III: Reaching Your Audience via Mainstream Social Platforms 111 Chapter 6: Finding the Right Platforms 113 Chapter 7: Exploring SMM Strategies for Facebook 127 Chapter 8: Marketing on Twitter 139 Chapter 9: Creating a YouTube Strategy 153 Chapter 10: Making foursquare Work for You 167 Chapter 11: Considering LinkedIn 175 Chapter 12: Viewing Google through a Different Lens 193 Chapter 13: Marketing via Niche Networks and Online Communities 203 Chapter 14: Accounting for the Influencers 219 Part IV: Old Marketing Is New Again with SMM 235 Chapter 15: Practicing SMM on Your Website 237 Chapter 16: Becoming an Authentic and Engaged Advertiser 255 Chapter 17: Building an SMM Mobile Campaign 271 Chapter 18: Energizing Your Employees for Social Media Marketing 293 Chapter 19: Applying Metrics to the SMM Realm 309 Chapter 20: Understanding Social Media Governance and Tools 329 Chapter 21: Moving Towards Real-Time Marketing 339 Part V: The Part of Tens 349 Chapter 22: Ten SMM Best Practices 351 Chapter 23: Ten Common SMM Mistakes 357 Chapter 24: Ten SMM-Related Must-Read Blogs 363 Chapter 25: Ten Top SMM Tools 367 Index 371
